Mixed Strategy
Build boring. Ship working.
Solo operator with a trusted network. I'll build your boring infrastructure, hand it off clean, and tap my vetted pros when you need expertise I don't have.
How We Actually Help
Solo operator, trusted network. I'll handle what I do best and tap vetted pros for the rest. No handoff drama.
Labs
Experimentation + R&D- Rapid prototyping
- Applied research & testing
- Exploration of new technologies, models, and frameworks
- Small-scale pilots to validate ideas
Ops
Build, document, hand off- Data engineering across ads/analytics/ecommerce/CRM
- Ingestion that matches business cadence with backfills
- Documentation your team will actually read
- Clean handoffs with training included
Advisory
Strategic Consulting- Strategic, technical, and data consulting
- Organizational and product strategy
- Transformation planning and execution
- Whatever expertise your challenge demands
Studios
When data won't save you- Brand experiments that break the mold
- Creative campaigns for impossible ROI situations
- Narrative arcs that manufacture attention
- Fun stuff when the boring stuff won't work
Ventures
Productize the repeatable win
When something solves the same problem again and again, we turn it into a product. You bring the pattern, we'll structure the deal.
- Multi-tenant architecture with sane defaults
- Deal structures that match the opportunity
- Plain-language agreements, no legal theater
- Roadmaps driven by real users, not pitch decks
Working Style
Evidence over ego
If it works in the wild, we double down. If not, we walk.
Anti-Goodhart
We measure honestly and refuse KPI cosplay.
Boring on purpose
Reliability beats novelty. We're the IT equivalent of a Toyota Camry.
Network when needed
When you need expertise I don't have, I tap people I trust. They owe me wine, you get the expert.
Have a messy problem?
Bring us a hunch. We'll bring you a verdict. No KPI theater, just honest signals.
hello@mixedstrategy.com